Dr. Javier Martinez | For Tequila Lovers

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Dr. Javier Martinez


Dr. Javier Martinez is the President and CEO of Martinez Brands, Inc., a company that he established in 1997 to import, distribute and market proprietary brands and bulk tequila. The company has developed a solid customer base in the United States and in other markets such as the United Kingdom, France, Singapore, as well as other countries, and has additionally launched new brands in the U.S. market and abroad. Dr. Martinez is considered an authority on all issues pertaining to the tequila industry from production to regulation and marketing.

He served for two consecutive terms as the head of the International Affairs Committee of Mexico's Tequila Regulatory Council in 2001 and 2002, an internationally recognized private, nonprofit organization dedicated to protecting and promoting the quality, culture and prestige of tequila in Mexico and throughout the world. His family has been involved in the liquor industry in Mexico at the wholesale and production levels for over 40 years.

He is currently working on a new project that includes a new ultra premium brand of tequila tied to a Napa Valley-style destination and visitor experience in the town of Tequila, Jalisco, Mexico. Prior to establishing Martinez Brands, Dr. Martinez worked for the Government of the State of Aguascalientes on economic development issues and projects at its Mexico City office. He also lectured and conducted research on public policy issues at the Facultad Latinoamericana de Ciencias Sociales (FLACSO) in Mexico City, where he completed and published a book on Brazilian politics (Building Democracy in Brazil: The Politics of Constitutional Change, 1985-95, Macmillan Press/St. Martin's Press, Great Britain, 1996.). Born and raised in the city of Aguascalientes, Mexico, Dr. Martinez graduated from the Universidad Autonoma Metropolitana in Mexico City. He then studied for a Master's Degree and earned a Ph.D. from St. Anthony's College at the University of Oxford in England. He is married to Dr. Hikang Yang and they have two children and live in Los Angeles.